Challenge

The BBC’s Newsbeat service, a mainstream news product curated for 16-24 year-olds, was looking tired and needed a fresh approach to re-engage with its audience. The Newsbeat editorial team also felt that their delivery platform needed rethinking too. Moving Brands (MB), an independent global creative company, was invited to work alongside the BBC’s user experience and design team to create a branding solution that like the service, would be vibrant, young and distinct.

Outcome

A stylish and visually sophisticated brand, whose values were also reflected in its interactive behaviours. The integrated design team delivered brand guidelines, animated idents, interactive and video prototypes for a native app and new website. The team saw the app as the primary platform for news delivery and discussion for this audience.

Online Resources

The video shows the development of the project and whilst the GIF animation of the identity illustrates how animation may represent a shift in editiorial tone between news stories...