Challenge

The National Trust (NT) is a charitable organisation in the UK whose principle role is to preserve historic buildings and conserve areas of natural beauty through donations, membership and admission to its many properties. NT wanted a new app that focused on retaining members by encouraging them to discover new places and things to do to make the most of their membership.

Outcome

Global marketing and technology agency DigitasLBi worked carefully to create a coherent multi-platform app that focused on three key user needs: discovering new places, events and bookmarking places to visit. The interface design sensitively balanced visual consistency with maintaining the different user interface patterns of iOS, Android and Windows platforms. Furthermore, the app thoughtfully weighed the benefits of geo-location based content against the need for smart caching of content where there is no Internet connection. 

Downloadable Resource

The Journey Map below is based on one of the National Trust's 'Active Amy Persona'. Click on it to see a more detailed version.